Packaging design and branding project for a line of cosmetic highlighters that portrayed better quality and could be marketed at a higher value.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/df248ab9-db91-4005-9723-6bc9454b2e05_rw_1920.jpg?h=afc854d1c2f51c572f3a4585aa4f6096)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/6b50a638-7d89-4a79-9ea8-81e8770f30e1_rw_1920.jpg?h=7840404a4f2c8fb1a8689b64a55db1cd)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/4cbedf7d-cfe9-4060-b8cf-e790fbad869d_rw_1920.jpg?h=4673a0134b7fb7a8471e5d47d8975c14)
process
Ideation/Research
-A mood board was created to place all of my inspirations together
-Although I was creating packing for a cosmetic product, I had other inspiration from online clothing companies and alcohol labels.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/350c388c-7ce6-4590-84a8-1e3440f5cba2_rw_600.jpg?h=c48f4511b0a17347d820e138d3c462e4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/13768fa2-ae98-4401-9ee5-ac40cac0c08e_rw_600.jpg?h=8fcd3f56723cdbb153bffba1c2283363)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/526dec7e-5061-4314-8491-d87b5dda3047_rw_600.jpg?h=8f302e9e05a09c75d9b216944b8d8993)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/540634f2-7ea5-4588-99a5-a9fc8430f7e3_rw_3840.jpg?h=99d30106162e41b7d4d2e32dcd4a957d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/4eedf55b-7808-4e16-9fd8-20880e473a9b_rw_1920.jpg?h=2e43b120aa969e52846a718638f60afd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/9364b142-1b42-4990-ae38-a08d8cf1454f_rw_1200.jpg?h=fc6f003d839bb238026f5defc2e2150d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/7c4ea7ec-46b7-4c4a-8c5d-9b37088435bd_rw_600.jpg?h=686295620836109d12806edfb49fbf4a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/b4552fe8-46d3-4121-8261-a3664850f522_rw_600.jpeg?h=8f237be36581a8c3f7ef08c447b2bb15)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/98afd972-f3fd-4739-a777-7ea5564ae300_rw_1200.jpg?h=350ee25bbe048129f92bc57771844276)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/1fcf92fd-5eb7-491e-a61c-3028cf371a3f_rw_1920.gif?h=01aabc2ef69544cce351cb2777a807ce)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/77ae2884-2455-4299-a098-822446214c38_rw_1920.gif?h=3b353312eccc08f5ae66d694f4c1c76e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/404ddd84-8b28-4d04-aef8-2247bd7eec6e_rw_1200.jpg?h=0dcc4e799d9483268a2fab9be4154083)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/11c4b0dd-cfc8-4e28-83cb-3339227eac54_rw_600.jpg?h=56acb45ab25e664309a28e571b005997)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/1e5ecfd7-dffb-4b7e-a998-8ee891fe5698_rw_1200.jpg?h=e8878edb7a89c39c85c44dcf184f7cf8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/aad30787-1499-4718-89f7-27634b0ed565_rw_1200.jpg?h=3b829c786c275e5ed5dcae21d894b32a)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/e64bc8b8-d76e-416b-af3c-e4cc2ff118c2_rw_600.jpg?h=2440f0e784c01fcea48f6a9702b11e71)
With today's makeup industry being at an all time high, I created a brand that could compete with top sellers and be sold at a higher retail cost based on its design and execution.
Construction
Creating the template and fold directions for the container proved to be more challenging than anticipated.
An inner box and a chrome-colored compact were designed to give a more luxury and desirable look.
![Outer Box Flat - Construction](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/4c7b78b4-d687-432d-a4a3-b8e8ed0b9940_rw_1920.jpg?h=ec50320b29c44b6e91790d57db4574d7)
Outer Box Flat - Construction
![Inner Box Flat - Construction](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/c63111a8-df7b-40db-9d90-73aeade8a192_rw_1920.jpg?h=ea416830e279074aafccf77af410ff1a)
Inner Box Flat - Construction
![Outer Box Flat - Design](https://pro2-bar-s3-cdn-cf.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/8cc153a2-de3f-4cf3-9940-968d634afcb8_rw_3840.jpg?h=38110be6d31ebf1ddfb3982cebb141a9)
Outer Box Flat - Design
![Inner Box Flat - Design](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/f2cf772f-48c0-4ee0-8732-2612645211bb_rw_3840.jpg?h=3f697cd03eb1eec7e281a9aaadbdf899)
Inner Box Flat - Design
Final Presentation/AdvertisEment
![Final Product & Presentation](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/6cd0a086-e2c6-4699-9660-5704cb8efc38_rw_1920.jpg?h=bed3d73ffc8a7cef348cbd8faf658d85)
Final Product & Presentation
![Final Advertisement/Poster](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9c944ba95033bc9b025b7fe0d0a0d2bc/46871785-cc55-477b-ab4e-6b1fdd51fd79_rw_1920.jpg?h=34c3db1f7bbf2f394c432e706bf1f3d4)