Packaging design and branding project for a line of cosmetic highlighters that portrayed better quality and could be marketed at a higher value.
process
Ideation/Research
-A mood board was created to place all of my inspirations together
-Although I was creating packing for a cosmetic product, I had other inspiration from online clothing companies and alcohol labels.
With today's makeup industry being at an all time high, I created a brand that could compete with top sellers and be sold at a higher retail cost based on its design and execution.
Construction
Creating the template and fold directions for the container proved to be more challenging than anticipated.
An inner box and a chrome-colored compact were designed to give a more luxury and desirable look.
Outer Box Flat - Construction
Inner Box Flat - Construction
Outer Box Flat - Design
Inner Box Flat - Design
Final Presentation/AdvertisEment
Final Product & Presentation
